There are two ways to conduct a standard sales process in a Real Estate firm. The first is through internal sales teams and marketing efforts. Second, a network of Channel Partners and Brokers is used. While marketing activities may be enough to attract certain clients, others require the assistance of a third party for enhanced security and convenience.

Channel Partners and Brokers can contribute to total sales through their time-tested techniques, based on their local experience and outreach. As a result, they should be regarded as an essential component of any sales plan.
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Channel Partners vs. Brokers: What's the Difference?
The terms Channel Partners and Brokers should not be used interchangeably.

Channel Partners are companies that use their own marketing and sales tactics to guarantee the sale of properties within a certain time frame.

Brokers, on the other hand, are persons or groups who act as go-betweens for homebuyers and developers. Channel Partners get larger commissions than Brokers since they handle more sales and also underwrite properties. 

In today's market, what role do channel partners and brokers play?
We are living in unpredictable times. The COVID-19 pandemic has wreaked havoc on the real estate market and changed people's buying habits.It's difficult to persuade customers to invest money on a house in this situation.Channel Partners and Brokers can help builders gain confidence in their ability to purchase a home. Channel Partners and Brokers can assist developers in reaching out to more potential purchasers by using their own lead databases. 

The Benefits of Working With Channel Partners
Selling Real Estate through Channel Partners has three major benefits:

• Sales are assured for builders.

• Channel Partners use their own marketing methods in addition to the builders'.

• Builders are paid underwriting amounts by Channel Partners, which can be used for cash needs. 

The Benefits of Working With Brokers
Selling Real Estate through Brokers has three major advantages:

• Brokers have a greater awareness of locations and can provide specialized counseling to homebuyers as a result.

• For their set of leads, brokers handle site visits, documentation, negotiations, and coordination. In some ways, this saves time and effort for sales teams.

• Brokers assist in enhancing the online visibility of projects by advertising residences on many property portals.

Apart from the distinct benefits of working with Channel Partners and Brokers, they also share the benefit of larger lead databases.

As a result, homebuilders can sell to people who haven't even seen their marketing materials.

Furthermore, both entities provide qualified leads with a higher conversion rate. 

By Shrreya Mangela [Nihira Infotech Content Writing]
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